Veritas UI Dashboard for cake and dessert shops
Bake what sells tomorrow.
Bake too little and you sell out by six. Bake too much and it goes in the bin. Your dashboard reads your till and website and gives you a bake plan each morning, with the celebration orders still to confirm.
Now taking our first shops
Sales by hour
Do today
Why dessert shops find it hard
Sold out by six, or binned at ten.
Three things cake and dessert shop owners tell us.
Food, staff and energy costs
Cream, chocolate, wages and the ovens all cost more, and every slice has to cover them.
Baked today, binned tonight
Fresh stock that does not sell is money in the bin.
Chains on every high street
Big dessert chains can outspend you, so every tray has to earn its place.
Your dessert shop dashboard
The bake, the waste and the orders.
Four things it watches for you every day.
Daily bake plan
How many of each cake to bake tomorrow, from the same day last week.
Bake 2 more lotus cheesecakesWaste at close
What was left at close, by cake, so the plan gets sharper every week.
18 slices left, most of them red velvetCelebration orders
Birthday and wedding cakes still to confirm, by day.
3 birthday cakes to confirm todayBest sellers by day
What sells on a Friday night against a Sunday afternoon.
Sunday: waffles up 20%Everything in one place
What it reads for a cake shop.
The places your figures already live. Tap one to see exactly what we read.
We never read card numbers or bank details, and we never change anything in your till, apps or accounts.
The 8am WhatsApp
Yesterday, in one message. Before you open.
Tap a day to see a sample message.
Good morning. Saturday: 322 slices, up 11% on last week.
Left at close: 18 slices, most of them red velvet.
Do today: bake 2 more lotus cheesecakes and 1 less red velvet.
Good morning. 9 cake orders this week, 6 for birthdays.
3 still need a design confirmed.
Do today: confirm the 3 birthday cakes for Saturday.
Good morning. Last week: 1,486 slices, waste down to 6%.
Biscoff sold out early on Friday and Saturday.
Do today: add a third tray of Biscoff for the weekend.
How it works
Four steps. We do the hard part.
You carry on serving. We set it up, keep it running and check it every week. Tap a step to hold it.
Find your till
Use the Till Finder below, or send Adam a photo of the bottom of a receipt. We work out the quickest way in.
Two minutesConnect, read only
We switch on read-only access with you. You sign a data agreement first, and nothing on your counter changes.
One visit or callYour first figures
Your dashboard fills in. We go through it with you and set what you want to hear about each morning.
Your first weekEvery morning at 8
Yesterday in one WhatsApp message: how you did, what is running low and what to do today.
Every dayWorks with your till
The tills we meet most in your trade.
Tap your till to see how your figures reach your dashboard and what you get. Not listed? Search every till, or pick Not sure.
The tills we meet most
Or search every till
Where else you sell or post
We only ever read your figures. Nothing in your till, apps or accounts is changed, and your data stays yours.
Your data stays yours
Read only. Yours to keep.
Letting someone see your till figures is a big step. So here it is in plain words, before you ask.
Read only
We only ever read your figures. Nothing in your till, apps or accounts is changed.
Exactly what we read, listed
Before we start you get the list in writing, source by source.
We never touch payments
No card numbers, no bank details, no refunds, no payouts.
You own your data
Your figures are yours. We use them only to run your dashboard.
Stop, and take it with you
If you stop, you get your figures as a spreadsheet and we close our access.
A data agreement with every sign-up
In writing and signed before we read anything.
What we read
- Sales and items sold, by hour and by shop
- Stock levels and products
- Website orders and visitors
- Delivery app orders and items
- Post reach, calls and directions
What we never touch
- Card numbers and bank details
- Payments, refunds and payouts
- Your prices, menus and stock settings
- Your passwords: you sign in yourself
Questions
What owners ask before they ring.
Can it tell me how much to bake?
Yes. It gives you a bake plan each morning from the same day last week and what was left at close, and it gets sharper as the weeks go by.
Does it work with Square, SumUp and Zettle?
Yes. Square connects directly, and SumUp and Zettle through a read-only key. The Till Finder shows the route for each.
Can it keep track of celebration cakes?
Yes. Birthday and wedding orders from your website and your till show by day, with the ones still to confirm.
Will it work with my till?
Almost certainly. Use the Till Finder on this page: every till has a way in, from a direct link to a weekly report file. If yours is not listed, send a photo of a receipt and we will check it.
What if I have an old till or a cash register?
A photo of the day-end slip on WhatsApp each night still gives you daily totals. For item-by-item figures, a connected till can sit beside yours, and you keep your current till.
What does the 8am WhatsApp say?
How yesterday went against the same day last week, what is running low and one or two things to do today. It is short enough to read before you open.
Can you change anything in my till or take payments?
No. Access is read only. We never see card numbers or bank details, we never issue refunds and we never change a price, a menu or a stock setting.
Exactly what do you read?
Sales and items sold, stock, website orders, delivery app orders and items, and how your posts and Google profile are doing. You get the list in writing, source by source, before we start.
Who owns my figures, and what if I stop?
You do. We use them only to run your dashboard. If you stop, you get your figures as a spreadsheet and we close our access. There is a data agreement with every sign-up.
What is the free look at my figures?
Adam sits down with you, finds the way into your till and shows you what your dashboard would tell you each morning. There is nothing to pay and nothing to sign for the look.
How much does it cost?
It depends on your till, your channels and how many shops you have, so Adam gives you a fixed quote in writing after the free look. There are no prices online.
Who will I deal with?
Adam Aziz, here in Yorkshire, on 07711 287077. He sets it up with you and he is the person you ring. We are now taking our first shops.
A free look at your figures
Book a free look at your figures.
Tap what fits and leave your number. Adam will ring, find the way into your till and show you what your dashboard would say each morning.
Now taking our first shops