Glossary
Website words, in plain English.
This glossary explains the website, Google and payment words you will hear from us, from Shopify and from Google, each in a sentence or two. Developers use a lot of words nobody else does; none of them should stop you running your own shop.
The key words
Eight words worth knowing.
The rest are in the questions below.
01
Domain
Your address on the internet, like yourshop.co.uk, renewed every year.
02
Shopify
The system your website runs on, which hosts the site, takes payments and keeps your orders and customers.
03
Theme
The design of your Shopify site: layout, colours, fonts and sections.
04
DNS
The settings that tell the internet where your domain's website and email live.
05
SEO
Search engine optimisation, the work that helps your site appear when people search.
06
Uber Direct
Uber's drivers delivering orders placed on your own website, paid per delivery.
07
Payout
The money Shopify sends to your bank, after card fees and refunds.
08
Chargeback
When a customer asks their bank to reverse a card payment.
Glossary
What does that actually mean?
What is a domain?
A domain is your address on the internet, such as yourshop.co.uk. You rent it from a registrar a year at a time, so keep auto-renew switched on.
What is Shopify?
Shopify is the system your website runs on. It hosts your site, takes card payments, sends order emails and keeps your products, orders and customers in one place, and you pay Shopify directly.
What is a Shopify theme?
A theme is the design layer of a Shopify site: the layout, colours, fonts and sections. Changing the theme changes how the site looks, not your products or orders.
What is DNS?
DNS is the address book of the internet. DNS records at your registrar tell browsers where your website is and tell email where to deliver your messages.
What is SEO?
SEO, or search engine optimisation, is the work that gets your site shown when people search for what you sell: clear page titles, good descriptions, fast pages and useful content.
What is Google Search Console?
Search Console is a free Google tool that shows which searches bring people to your site and warns you about problems. We set it up in your name.
What is a Google Business Profile?
A Google Business Profile is your free listing on Google Maps and Search, with your hours, photos, reviews and a website button. For a local food business it is often the first thing customers see.
What is structured data?
Structured data is hidden code on your pages that tells search engines facts in a form they can read, such as your opening hours, address, menu and FAQs.
What is Google Merchant Center?
Merchant Center is Google's tool for showing your products on Google Shopping and in search results. Your Shopify site sends it your products, prices and stock.
What is commission?
Commission is a share of each order taken by a platform, as the delivery apps do. Veritas UI takes no commission on your website orders.
What is a Shopify payout?
A payout is the money Shopify sends to your bank: your sales less card fees, refunds and any disputes. Each payout is listed in your Shopify admin.
What is a chargeback?
A chargeback is when a customer asks their bank to reverse a card payment. Shopify tells you, and you can send evidence that the order was genuine and delivered or collected.
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