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Privacy Policy

This Privacy Policy explains how Veritas UI (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit our website, engage our services, or interact with us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Controller: Veritas UI
Email: privacy@veritasui.co.uk
Registered country: United Kingdom

What This Policy Covers

  • Visitors to our website and pages hosted on Shopify.
  • Prospective and existing clients, suppliers, and partners.
  • Job applicants and event participants.

Personal Data We Collect

  • Identity & Contact: name, email address, phone, company, role.
  • Usage & Technical: IP address, device info, browser type, pages viewed, time on page, referrals, cookies and similar identifiers.
  • Communications: messages sent via forms, email, or chat; meeting notes.
  • Marketing Preferences: subscriptions and consent choices.
  • Client Project Data: information you provide so we can deliver our services (may include user stories, brand assets, and authorised contact lists).
  • Recruitment: CV, cover letter, portfolio, interview notes.

How We Use Your Data

  • To respond to enquiries, provide quotes, and deliver contracts.
  • To operate, secure, and improve our sites, products, and services.
  • To personalise content and measure engagement and performance.
  • To send service communications (e.g., onboarding, project updates).
  • To send marketing with your consent or where otherwise permitted by law.
  • To comply with legal, regulatory, and tax obligations.

Lawful Bases (UK GDPR)

  • Contract: processing necessary to enter into or perform a contract with you.
  • Legitimate Interests: e.g., website security, fraud prevention, service improvement, B2B relationship management—balanced against your rights.
  • Consent: e.g., optional marketing or non-essential cookies. You can withdraw consent at any time.
  • Legal Obligation: e.g., accounting and regulatory compliance.

Sharing Your Data

We share data with trusted service providers acting on our instructions, such as website and cloud hosting, analytics, email and CRM tools, payment and billing platforms, and professional advisors. Where required, we sign data processing agreements and apply appropriate safeguards.

Examples (which may vary over time): our site platform (Shopify), analytics providers, emailing platforms, support tools, and secure cloud infrastructure providers.

International Transfers

If personal data is transferred outside the UK or EEA, we use lawful transfer mechanisms such as the UK Addendum to the EU Standard Contractual Clauses, or other approved safeguards, and we assess the risks to your rights and freedoms.

Data Retention

We keep personal data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Typical retention: enquiry records up to 24 months, client project records for the contract term plus up to 7 years for compliance.

Security

We apply appropriate technical and organisational measures, including access controls, encryption in transit where supported, least-privilege permissions, and regular reviews. No system is perfectly secure; if we become aware of a personal data breach likely to result in a risk to you, we will notify you and the relevant authority where required.

Cookies & Similar Technologies

We use essential cookies to make the site work and, where permitted, analytics or marketing cookies to understand performance and improve user experience. Where required, we obtain consent via a banner. You can adjust your browser settings or consent choices at any time; blocking some cookies may affect site functionality.

Analytics & Marketing

We may use privacy-respecting analytics to measure traffic and improve content. If we use remarketing or ads platforms, we do so in accordance with the platform’s terms and applicable law. You can opt out of marketing at any time via the link in our emails or by contacting us.

Payments

If you purchase services through our Shopify site, payments are processed by third-party processors (for example, Shopify Payments or other providers you select at checkout). Those processors are independent controllers of your payment data. Please review their privacy policies for details.

Children

Our services are not directed to children under 13, and we do not knowingly collect data from them. If you believe a child has provided us personal data, contact us and we will take appropriate steps to delete it.

Your Rights

You have rights over your personal data under the UK GDPR. These include:

Access & Portability

Request a copy of your data and, where technically feasible, ask us to transfer it to another provider.

Rectification

Ask us to correct inaccurate or incomplete personal data we hold about you.

Erasure

Request deletion where we have no lawful reason to continue processing (subject to legal duties).

Object & Restrict

Object to certain processing (e.g., direct marketing) or ask us to restrict processing in specific cases.

To exercise your rights, contact privacy@veritasui.co.uk. We may need to verify your identity before responding.

Complaints

If you have concerns, please contact us first. You also have the right to complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/.

Changes to This Policy

We may update this Privacy Policy to reflect changes in law, technology, or our operations. We will post the updated version on this page and change the “Effective date” below.

Effective date: 01 September 2025

Contact Us

For any questions about this policy or how we handle personal data, email privacy@veritasui.co.uk.