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A pitch prototype by Veritas UI
Other sites sell decor. This one issues a cutting list.
A working prototype of a shop for Jay's Prop Shop, the joinery workshop on Bull Royd in Bradford. Built from Jay's real catalogue and Jay's own photographs. Every price, size, material and lead time came off the shop's own product list.
The idea is one line long: the website is the job sheet the workshop runs from, published. Job number, sheet size, thickness, fold, finish, lead time, collect point. On every screen.
- Client
- Jay's Prop Shop Ltd
- Built by
- Veritas UI
- Type
- Working prototype
- Pages
- Five
- Products
- Twenty five, all real
- Platform later
- Shopify
What Veritas UI does
Shown, not claimedWe build the interface as the product. Not a theme with the client's photos dropped in, but a structure that carries the way the business actually works, so the website answers the questions the business keeps being asked.
For a workshop that cuts to order, those questions are always the same three: how big is it, when can I have it, and can I take it raw. So the design answers them on the page, in millimetres, without anyone sending a message.
One source of truth
Every screen reads from a single data file whose field names match the Shopify metafields the real build will use. Change a price once and it moves on the card, the job sheet, the planner and the total.
One custom build
The planner and the toolpath hover are the only non standard work. Everything else is theme configuration and content.
The four screens
Each one is its own pageCut list
Twenty five real pieces as docket cards, filtered by silhouette. Hover a card and the cut outline draws itself.
Job sheet
One piece in full: the docket, the size and fold switcher, the yardstick, and the same arch at a real job.
Stage sheet
Four venue walls, each with a real layout drawn to true width, totalling span, price and lead time.
Bespoke
The route for the arcades and screen walls that the current catalogue has nowhere to put.
The gap we found
Jay's Instagram, not Jay's websiteThe website sells boards from eighty pounds. The Instagram shows illuminated Mughal arcades, carved screen walls, colonnades and stage platforms. None of that work appears anywhere on jayspropshop.co.uk.
That is not a photography problem, it is a shop structure problem. A catalogue of thirty six fixed products has nowhere to put a bespoke build, so the biggest and most persuasive work the workshop does is invisible to anyone arriving from Google, and every enquiry for it has to come through a DM.
- Site sells
- 36 fixed products
- Site range
- GBP 35 to 800
- Site shows
- Boards on a shutter
- Feed shows
- Arcades, screens, stages
- On the site
- None of it
Jay's own photographs from @jays_propshop, at the resolution Instagram serves, shown as evidence.
What is real and what is not
So nobody is caught out in the roomReal
- ·Every product, price and option, from Jay's own catalogue
- ·Every photograph, Jay's own, resized but not retouched
- ·Sizes, materials, folding and lead times as the shop states them
- ·The company number, the unit address and the email
- ·The yardstick scale, measured from each photograph
Not real, on purpose
- ·Job numbers, ours, taken from the catalogue row
- ·The WhatsApp number, a placeholder until Jay gives us his
- ·The cart's height and depth, a stated standard
- ·Raw and painted as a choice, our proposal, not yet on the shop
- ·Checkout. Nothing here takes money
05 · What happens next
This is the prototype, not the build.
The real shop is Shopify: Dawn stripped back, one custom section for the planner, and the rest content and configuration. The developer build spec sets it out line by line so it can be quoted from.
Talk to Veritas UI- 01Foundation: docket template, yardstick, metafields
- 02The clever bit: the planner and the toolpath
- 03Search: schema on products and the workshop
- 04AR: four hero models, later