Surrationline Digital Launch & Asset Creation Proposal
Date: 27 September 2025
Prepared for: Amin (amin@surrationline.com)
Prepared by: Adam (adam@veritas.co.uk)
“Our focus is not on cost, but on the **enduring asset library** and **brand authority** we are building for Surrationline.”
This proposal details the creation of a definitive digital presence for Surrationline, providing a full suite of image, video, and written assets at a **fractional rate** to ensure immediate **UK market dominance**.
Executive Summary: Value & Assets
Part 1 — Launch Assets (Month 1)
Full Shopify site build, premium UX/UI, and the simultaneous creation of **300 photos** and **100 videos** for the first **100 SKUs**. This includes **in-depth SEO copywriting** and multi-platform upload to Shopify, Amazon, and eBay.
Part 2 — Catalogue IP (Months 2–7)
Systematically digitise the remaining **500 SKUs**, resulting in a total permanent asset library of **1,800 professional images** and **600 videos**. This IP ensures **long-term search dominance** and marketplace consistency.
Part 3 — Perpetual Growth (Ongoing)
Daily social content creation (**~720 posts/month**), **12 high-value SEO blogs per month** (including idea generation and keyword research), and dedicated newsletter strategy, turning traffic into **loyal customers**.
The Veritas Value Proposition: **£70,000+** Market Value
Your total investment for Parts 1 & 2 is **£31,777**. This price includes the full digital build and the creation of **600 product SKUs**, delivered at an effective cost of just **£53.85 per product**—a fraction of the market rate for assets of this quality.
Part 1 — Launch Package: Creating Foundational Assets
Product Assets — First 100 SKUs (**300 Photos**, **100 Videos**)
This is where the majority of the work happens. Each of the **100 products** undergoes a rigorous, multi-stage process to create **permanent, high-value visual and written intellectual property (IP)** for Surrationline.
Step 1: Intake & Studio Production (Adam's Workflow)
- Weekly Collection & Prep: Products are safely collected, logged against the inventory manifest, sanitized, dusted, and polished to a mirror finish.
- Advanced Photography: Products are shot in a controlled studio environment with **multi-point diffused lighting**. We capture **four angles** (front, 45°, detail, and a creative/lifestyle shot).
- Video Capture: We film high-definition clips, including a smooth **360° rotation** and a **slow-motion shot** of the atomiser spray for a premium, sensory experience.
Step 2: Post-Production & IP Finalisation
- Professional Retouching: Includes digital removal of any dust specs, label alignment correction, and **colour matching**.
- Multi-Format Exports: Each asset is exported into **6 formats**: High-Res JPEG, Transparent PNG, Square (IG), Vertical (TikTok/Reels), and compressed versions.
- File Naming for SEO: All **400 assets** are named with keyword-rich, SEO-compliant filenames.
Step 3: Written Content & SEO Structuring
- Keyword Research & Titles: Unique meta titles (H1) and descriptions are written, incorporating primary and long-tail keywords.
- Description Copy: Creation of engaging, emotional copy, focusing on the **notes pyramid, longevity, and sillage**.
- Structured Data (Schema): Implementation of **JSON-LD Schema Markup** for every product, dramatically increasing click-through rate in search results.
Launch Infrastructure: The Shopify Build
We build a scalable, high-conversion, mobile-first storefront ready to host the high-resolution assets created above. Key work includes: custom branding, advanced filtering (by **Scent Family** and **Note**), loyalty program setup, and full integration of payments and analytics (**GA4**).
Phase 1 Investment Breakdown: **£5,385**
The total cost for the Launch Package is derived from the **Asset Cost Per SKU** of £53.85 (Photography: £30.00 + Video: £20.00 + SEO Pack: £3.85), multiplied by the **100 products** delivered in Month 1.
| Asset Component (Per SKU) | Discounted Rate | Professional Market Rate (Est.) |
|---|---|---|
| Photography (3 Stills: Product, Detail, Lifestyle) | £30.00 | £60.00 |
| Video (1 Ambient 15s Clip) | £20.00 | £20.00 |
| 3-Platform Upload & SEO Pack (Titles, Descriptions, Schema) | £3.85 | £30.00 |
| Total IP Value Per SKU (Cost Basis) | **£53.85** | £110.00 |
| x **100 SKUs** | ||
| Total Phase 1 Asset Creation Investment | **£5,385** | £11,000 |
The market value of the assets generated in Phase 1 alone is **£11,000**. Surrationline saves **£5,615** immediately on critical Intellectual Property (**IP**) creation.
Part 2 — Catalogue Completion: Building a Permanent IP Library
This phase systematically applies the rigorous asset creation workflow from Part 1 to the remaining **500 products** over **five months** (100 SKUs/month). The outcome is the most valuable digital asset Surrationline can own: a complete, unified, search-optimized product library. This secures the **long-term search dominance** and marketplace consistency.
Total Asset Value Generated (Parts 1 & 2)
- Images: **1,800** fully-retouched, high-resolution photographs.
- Video: **600** professional promotional videos, exported for multi-platform use.
- Written IP: **600** unique, SEO-optimized product titles, descriptions, and structured data sets.
Workflow Focus: Consistency & Quality Assurance
- Consistency: Adam's team ensures all **600 products** maintain the exact same lighting, color temperature, and crop ratios, which is crucial for a **luxury brand experience**.
- Multi-Platform Sync: The same high-quality assets and written descriptions are uploaded and maintained across **Shopify, Amazon, and eBay**.
- Ownership: Surrationline owns every single photo and video asset created, providing **perpetual licensing** for future marketing materials.
Cost Breakdown (**500 SKUs**)
| Batch (100 SKUs) | Professional Market Rate (x100) | Discounted Price |
|---|---|---|
| Batch 1 (Month 2) | £11,000 | £5,385 |
| Batch 2 (Month 3) | £11,000 | £5,385 |
| Batch 3 (Month 4) | £11,000 | £5,385 |
| Batch 4 (Month 5) | £11,000 | £5,385 |
| Batch 5 (Month 6) | £11,000 | £5,385 |
| Total Asset Creation (500 SKUs) | £55,000 | **£26,925** |
Total Project Investment (Parts 1 & 2): **£31,777**
The total asset creation and site build project (**600 SKUs**) is valued at **over £70,000** on the open market. This family-rate investment secures the brand's digital IP for life.
Part 3 — Ongoing Growth: Organic Traffic & Customer Loyalty
Once the catalogue is complete, this **monthly retainer** focuses on leveraging the new assets to generate **high-quality, free organic traffic** and building a loyal customer base.
Daily Social Media & Engagement (≈**720 Posts/Month**)
- Creation Volume: **4 custom posts per day** across **6 critical platforms**.
- Creative Focus: Utilizing the professional video and image assets to produce daily **Reels, Shorts, and Carousels** designed to drive viral reach.
- Community Management: Dedicated time for responsive engagement (comments/DMs) to build brand loyalty and **convert interest into sales**..
SEO Blog & Newsletter IP Generation
- Blog Ideation & Production (12/Month): We are responsible for **all ideation, keyword research, drafting, editing, and publishing**.
- Keyword Clustering: Each article is designed to link internally, strengthening the authority of key money pages for **competitive SEO terms**.
- Newsletter Strategy: Weekly email production (**4/month**) that uses the high-quality assets and is **segmented** to maximize **repeat purchase rate**..
Monthly Operating Cost Comparison
| Component | Professional Rate (Est.) | Discounted Rate |
|---|---|---|
| Social media & content (720 posts + strategy) | £2,880 | £1,440 |
| Blogs (12/mo) & Newsletter (4/mo) | £300 | £150 |
| Total Monthly Investment | £3,180 | **£1,590** |
This comprehensive growth package delivers specialized, daily content and advanced SEO at a **50% family discount**, equating to less than **£2.17 per piece of premium content** (visual posts, videos, blogs, and emails).
Project Timeline
The following timeline illustrates estimated delivery times for each phase of the project, designed for maximum efficiency and immediate market impact:
| Phase | Duration | Activities |
|---|---|---|
| Phase 1 — Launch | **4–5 weeks** | Shopify build, **100 SKUs** imaged, videoed, uploaded with comprehensive SEO. |
| Phase 2 — Catalogue IP Creation | **5 months** (100 SKUs/month) | Photography, video, SEO & uploads for remaining **500 SKUs**. |
| Phase 3 — Growth & Content | **Ongoing** (Monthly Retainer) | **720 social posts**, **12 blogs**, **1 newsletter**, promotions, and continuous SEO optimisation. |
Invoice Summary: Investment & Value
Workload & Asset Value Breakdown (**600 SKUs Total**)
The true cost of the Part 1 & 2 project is reflected in the specialized labour required to deliver **world-class digital assets**:
Total estimated professional time saved: **~3,000+ hours** of specialized asset creation and technical implementation.
Phase 1 — Launch Deposit
To initiate Phase 1 (site build & first **100 SKUs** of assets), a deposit equivalent to the first milestone is required.
| Item | Amount Due |
|---|---|
| Phase 1 Initial Deposit (100 SKUs + Site Build) | **£5,385** |
Bank Details for Deposit:
Bank: Monzo
Sort Code: 04‑00‑03
Account Number: 30415087
Account Name: Veritas UI Ltd
Please reference Surrationline Phase 1 when making payment.
Next Steps & Payment Structure
Sources & References
- venturestream.co.uk — Shopify build cost estimates
- welpix.com — Photography pricing
- alexander‑thomas.co.uk — Social media management rates
© Veritas UI Ltd — Proposal prepared for Amin (Surrationline), **27 September 2025**.
End of document.